Chris Woods is a Canadian born artist who paints almost photographical images that critique contemporary consumerism. Using his friends as models, Woods explores the effects that pop-culture, branding, and advertising has on the individual psyche. The images he creates are satirical, yet sincere. Some paintings may incite laughter, such as his series McTopia, a play on the omnipresent advertising of McDonalds, while others provoke serious thought. Billboard, from the series The Magic Hour, is one such piece.