BARBARA KRUGER (b. 1945)
Barbara Kruger is an American artist who challenged cultural assumptions by manipulating images and text in her photographic compositions.
Kruger attended Syracuse (New York) University and continued her training in 1966 at New York City’s Parsons School of Design. For a time she pursued a career as a graphic designer, eventually becoming chief designer at Mademoiselle magazine in New York. In the 1960s and ’70s she also explored an interest in poetry. During these years she moved from a concentration on soft sculpture to painting to photography.
By the late 1970s Kruger had developed her trademark style: large-scale photographic works that appropriate anonymous cultural images and text and juxtapose them in unexpected ways. In her 1989 work Untitled (Your Body Is a Battleground), for example, she employed an oversized image of a model’s face and divided it into sections. Placed across the image is the phrase “Your body is a battleground,” by which she called into question the objectification of women and raised the issue of women’s reproductive rights. Such work embodied the deconstructivist concerns of much feminist art from the 1980s and ’90s. By manipulating and recontextualizing imagery, Kruger sought to question the way accepted sources of power, in this case the mass media, present female identity. Her grounding in the theoretical connects her with contemporary developments in conceptual art.
Kruger’s work appears in the permanent collections of several major museums, including the Whitney Museum of American Art and the Museum of Modern Art, both in New York City.